GMC/CSI Sweepstakes
Advertising, Art Direction, Marketing
2011
GMC wanted to promote the debut of its newly redesigned 2007 Yukon. The solution created a partnership with the popular television show CSI, using product placement, commercial spots directed by Executive Producer Jerry Bruckheimer, and an online giveaway contest. The contest was launched during the show's season premiere, encouraging viewers to visit the minisite, fill out an entry form, then "investigate" the vehicle in order to gain an additional contest entry.
  • Date / 2006
    Entity / Digitas
    View / Minisite
    Role / Art Direction, Design

    GMC wanted to promote the debut of its newly redesigned 2007 Yukon. The solution created a partnership with the popular television show CSI, using product placement, commercial spots directed by Executive Producer Jerry Bruckheimer, and an online giveaway contest. The contest was launched during the show's season premiere, encouraging viewers to visit the minisite, fill out an entry form, then "investigate" the vehicle in order to gain an additional contest entry.