Blue Cross Blue Shield Sales Demo
Art Direction, Marketing, Programming
2011
Blue Cross Blue Shield redesigned its website with online tools for customers to access and manage their claims online. They needed a sales tool to market their site’s benefits to potential clients such as large businesses and organizations.

Working within a tight budget, I designed and developed a unique, Flash-based online presentation tool that moved beyond the straight sell, created excitement about the online tools of the new website, and could be accessed anywhere by the client’s sales team.
  • Date / 2007
    Entity / Digitas
    Role / Art Direction, Design, Development

    Blue Cross Blue Shield redesigned its website with online tools for customers to access and manage their claims online. They needed a sales tool to market their site’s benefits to potential clients such as large businesses and organizations.

    Working within a tight budget, I designed and developed a unique, Flash-based online presentation tool that moved beyond the straight sell, created excitement about the online tools of the new website, and could be accessed anywhere by the client’s sales team.

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