Duracell Power A Smile
Marketing, Philanthropy, Web Design
2011
For Duracell’s ‘Power A Smile’ campaign, our creative team focused on the social sharing and viral aspect of the web. I was designer and art director on the project, and wanted a unique form of navigation that created a new twist on the typical upload-your-own-picture-to-a-website concept. My solution was a full screen, immersive Flash experience that augmented the overall campaign.
  • Date / 2007
    Entity / Digitas
    View / Website
    Role / Art Direction, Design

    For Duracell’s ‘Power A Smile’ campaign, our creative team focused on the social sharing and viral aspect of the web. I was designer and art director on the project, and wanted a unique form of navigation that created a new twist on the typical upload-your-own-picture-to-a-website concept. My solution was a full screen, immersive Flash experience that augmented the overall campaign.

    Use the Click Script for navigation and guidance.