Holiday Inn Website Redesign
Interaction Design, Web Design
2011
Working with a small team to develop a Flash-based RFP, Digitas won the business to redesign Holiday Inn’s and Holiday Inn Express’ websites. Our focus concentrated on the online booking experience of their customers. I studied user behavior, user flows, and competitors’ sites in order to simplify the booking process, creating a more intuitive interface. Furthermore, our team solution utilized feeds from a user’s online behavior to surface pertinent content, and augment a more dynamic, immersive experience.

I worked as designer and art director on the project, creating both structural designs and unique visual solutions, and helped build Flash prototypes for user testing.
  • Date / 2007 – 2008
    Entity / Digitas
    Role / Art Direction, Design

    Working with a small team to develop a Flash-based RFP, Digitas won the business to redesign Holiday Inn’s and Holiday Inn Express’ websites. Our focus concentrated on the online booking experience of their customers. I studied user behavior, user flows, and competitors’ sites in order to simplify the booking process. Furthermore, our team solution utilized feeds from a user’s online behavior to surface pertinent content, and augment a more dynamic, immersive experience.

    I worked as designer and art director on the project, creating both structural designs and unique visual solutions, and helped build Flash prototypes for user testing.

    Use the Click Script for navigation and guidance.
  • A final design iteration for the Holiday Inn Express website.
  • As the user types the desired date and location, hotels are automatically surfaced and filtered.
  • Search results page for Holiday Inn Express.
  • A final design iteration for the Holiday Inn website.
  • Search results page for Holiday Inn.