Urban AdvenTours
Branding, Design, Marketing
2011
Since 2004, Urban AdvenTours has offered bicycle tours and rentals in one of America’s least bike-friendly cities, Boston.

I analyzed existing branding, operations, competition, and customer and employee feedback to redesign and relaunch a new identity system for the 2009 season. Working closely with the client, I was responsible for updating and expanding brand materials and merchandise, strengthening an online presence, developing multiple awareness campaigns, and assist in launching their first storefront in downtown Boston.

Urban AdvenTours has since grown exponentially, adding an additional store front to accommodate a new bike shop, rental fleet, and repairs.
  • Date / 2009
    Entity / Eloi Collective
    Role / Art Direction, Design, Identity, Marketing, Project Management

    Since 2004, Urban AdvenTours has offered bicycle tours and rentals in one of America’s least bike-friendly cities, Boston.

    I analyzed existing branding, operations, competition, and customer and employee feedback to redesign and relaunch a new identity system for the 2009 season. Working closely with the client, I was responsible for updating and expanding brand materials and merchandise, strengthening an online presence, developing multiple awareness campaigns, and assist in launching their first storefront in downtown Boston.

    Urban AdvenTours has since grown exponentially, adding an additional store front to accommodate a new bike shop, rental fleet, and repairs.
  • Logo with branding
  • Outside the bike shop in downtown Boston
  • On tour along Boston's Esplanade
  • Peeking into the new bike shop