Comcast Website Redesign
Design, Web Design
2012
Date / 2009
Entity / Piehead
Role / Designer
Working as a lead designer for Piehead in Portsmouth, NH, I was tasked to redesign the visual look and feel of Comcast's website as well as their customer service pages. I later designed possible online experiences on how new customers could signup for different phone/internet/television options.
Entity / Piehead
Role / Designer
Working as a lead designer for Piehead in Portsmouth, NH, I was tasked to redesign the visual look and feel of Comcast's website as well as their customer service pages. I later designed possible online experiences on how new customers could signup for different phone/internet/television options.
- Date / 2009Entity / PieheadRole / DesignWorking as a lead designer for Piehead in Portsmouth, NH, I was tasked to redesign the visual look and feel of Comcast's website as well as their customer service pages. I later designed possible online experiences on how new customers could signup for different phone/internet/television options.




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Problem / Child welfare case workers are overloaded with work. The software systems they use for managing child welfare cases are cumbersome, outdated, and require mutliple workarounds, and nearly 80% of their time is spent dealing with paperwork and file management. This can impact decision making at key points in the child welfare process as well as handing off important details and documentation to courts, support services, and other case workers.
Approach / Case Commons is replacing legacy systems by building web-based enterprise software rooted in user-centered design. As an Interaction Designer, I quickly became familiar with the complex system of child welfare, from initial reporting of abuse and court assessments to the solution cycle of case plans: implement-measure-adjust. Additionally, I shadowed foster care and case workers in the office and the field in Harlem and Brooklyn, and traveled to government agencies to interview child service specialists. I worked closely with product managers, designers, and an agile development team at Pivotal Labs to design frameworks and patterns that could be applied to large system features or single interactions.
Solution / As a team, we created pattern and asset libraries for quickly designing and deploying system features. With the creative director, we created a live style guide that communicated basic functionality and front end design between designers and development pairs. Integrating learnings from the larger problem space, user flows and wireframes were designed to include contextual information; display immediate and extended family networks; promote easy, mistake-free documentation; and facilitate seamless communication between workers and supervisors. System interactions, such as instructions, alerts, status, and requirements, were designed to guide newly hired case workers, but not be overbearing for expert users.Interaction Design, User Interface Design2012 -
Harrison Street Productions is a startup film company in New York City that funds projects covering social and politial topics. I was responsible for developing an identity and print collateral.Branding, Graphic Design2011 -
Since 2004, Urban AdvenTours has offered bicycle tours and rentals in one of America’s least bike-friendly cities, Boston.
I analyzed existing branding, operations, competition, and customer and employee feedback to redesign and relaunch a new identity system for the 2009 season. Working closely with the client, I was responsible for updating and expanding brand materials and merchandise, strengthening an online presence, developing multiple awareness campaigns, and assist in launching their first storefront in downtown Boston.
Urban AdvenTours has since grown exponentially, adding an additional store front to accommodate a new bike shop, rental fleet, and repairs.Branding, Design, Marketing2011 -
Beginning Flag Day, June 14, 2008, a dedicated team of runners ran across America from Fort Irwin, CA to Arlington National Cemetery, one mile for every service member killed in Operation Iraqi Freedom. For ten weeks, team members marked each mile with an American flag and signcard in an apolitical reflection of remembrance of each service member.
I was asked to develop an identity, assist in launching a multi-channel awareness campaign, and run. The project was a great opportunity to utilize low-cost online tools to promote a startup non-profit. As the run gained momentum over two and a half months, local and national media progressively covered the story. Videos and online media were also produced on the road, allowing families to follow the run, make requests, and see their loved one’s mile, either online or in-person.Branding, Philanthropy2011 -
Working with a small team to develop a Flash-based RFP, Digitas won the business to redesign Holiday Inn’s and Holiday Inn Express’ websites. Our focus concentrated on the online booking experience of their customers. I studied user behavior, user flows, and competitors’ sites in order to simplify the booking process, creating a more intuitive interface. Furthermore, our team solution utilized feeds from a user’s online behavior to surface pertinent content, and augment a more dynamic, immersive experience.
I worked as designer and art director on the project, creating both structural designs and unique visual solutions, and helped build Flash prototypes for user testing.Interaction Design, Web Design2011 -
For Duracell’s ‘Power A Smile’ campaign, our creative team focused on the social sharing and viral aspect of the web. I was designer and art director on the project, and wanted a unique form of navigation that created a new twist on the typical upload-your-own-picture-to-a-website concept. My solution was a full screen, immersive Flash experience that augmented the overall campaign.Marketing, Philanthropy, Web Design2011 -
Blue Cross Blue Shield redesigned its website with online tools for customers to access and manage their claims online. They needed a sales tool to market their site’s benefits to potential clients such as large businesses and organizations.
Working within a tight budget, I designed and developed a unique, Flash-based online presentation tool that moved beyond the straight sell, created excitement about the online tools of the new website, and could be accessed anywhere by the client’s sales team.Art Direction, Marketing, Programming2011 -
I originally developed this project as an online portfolio for a Senior Vice President at Digitas. For the Interactive Portfolio, I retrofitted the dynamic Flash shell with cellphone technology from Locamoda. Visitors waiting in the lobby could explore recent projects and watch videos by using their cellphone as a navigation device.Interaction Design, Programming2011 -
GMC wanted to promote the debut of its newly redesigned 2007 Yukon. The solution created a partnership with the popular television show CSI, using product placement, commercial spots directed by Executive Producer Jerry Bruckheimer, and an online giveaway contest. The contest was launched during the show's season premiere, encouraging viewers to visit the minisite, fill out an entry form, then "investigate" the vehicle in order to gain an additional contest entry.Advertising, Art Direction, Marketing2011 -
Each year, every GM vehicle brand website is redesigned and relaunched for the upcoming car model year. I was part of an extensive design,development, and marketing team that researched and enhanced website features, functionality, and information annually.
I was a member of the redesign team for the 2004, 2005, and 2006 site launches, responsible for the design and production of multiple site features, content, and promotions. The screens below are from the 2006 redesign.Marketing, Production, Web Design2011