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Harrison Street Productions is a startup film company in New York City that funds projects covering social and politial topics. I was responsible for developing an identity and print collateral.
Branding, Graphic Design
2011
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Since 2004, Urban AdvenTours has offered bicycle tours and rentals in one of America’s least bike-friendly cities, Boston.
I analyzed existing branding, operations, competition, and customer and employee feedback to redesign and relaunch a new identity system for the 2009 season. Working closely with the client, I was responsible for updating and expanding brand materials and merchandise, strengthening an online presence, developing multiple awareness campaigns, and assist in launching their first storefront in downtown Boston.
Urban AdvenTours has since grown exponentially, adding an additional store front to accommodate a new bike shop, rental fleet, and repairs.
Branding, Design, Marketing
2011
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Date / 2009
Entity / Piehead
Role / Designer
Working as a lead designer for Piehead in Portsmouth, NH, I was tasked to redesign the visual look and feel of Comcast's website as well as their customer service pages. I later designed possible online experiences on how new customers could signup for different phone/internet/television options.
Design, Web Design
2012
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Beginning Flag Day, June 14, 2008, a dedicated team of runners ran across America from Fort Irwin, CA to Arlington National Cemetery, one mile for every service member killed in Operation Iraqi Freedom. For ten weeks, team members marked each mile with an American flag and signcard in an apolitical reflection of remembrance of each service member.
I was asked to develop an identity, assist in launching a multi-channel awareness campaign, and run. The project was a great opportunity to utilize low-cost online tools to promote a startup non-profit. As the run gained momentum over two and a half months, local and national media progressively covered the story. Videos and online media were also produced on the road, allowing families to follow the run, make requests, and see their loved one’s mile, either online or in-person.
Branding, Philanthropy
2011
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Working with a small team to develop a Flash-based RFP, Digitas won the business to redesign Holiday Inn’s and Holiday Inn Express’ websites. Our focus concentrated on the online booking experience of their customers. I studied user behavior, user flows, and competitors’ sites in order to simplify the booking process, creating a more intuitive interface. Furthermore, our team solution utilized feeds from a user’s online behavior to surface pertinent content, and augment a more dynamic, immersive experience.
I worked as designer and art director on the project, creating both structural designs and unique visual solutions, and helped build Flash prototypes for user testing.
Interaction Design, Web Design
2011
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For Duracell’s ‘Power A Smile’ campaign, our creative team focused on the social sharing and viral aspect of the web. I was designer and art director on the project, and wanted a unique form of navigation that created a new twist on the typical upload-your-own-picture-to-a-website concept. My solution was a full screen, immersive Flash experience that augmented the overall campaign.
Marketing, Philanthropy, Web Design
2011
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Blue Cross Blue Shield redesigned its website with online tools for customers to access and manage their claims online. They needed a sales tool to market their site’s benefits to potential clients such as large businesses and organizations.
Working within a tight budget, I designed and developed a unique, Flash-based online presentation tool that moved beyond the straight sell, created excitement about the online tools of the new website, and could be accessed anywhere by the client’s sales team.
Art Direction, Marketing, Programming
2011
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I originally developed this project as an online portfolio for a Senior Vice President at Digitas. For the Interactive Portfolio, I retrofitted the dynamic Flash shell with cellphone technology from Locamoda. Visitors waiting in the lobby could explore recent projects and watch videos by using their cellphone as a navigation device.
Interaction Design, Programming
2011
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GMC wanted to promote the debut of its newly redesigned 2007 Yukon. The solution created a partnership with the popular television show CSI, using product placement, commercial spots directed by Executive Producer Jerry Bruckheimer, and an online giveaway contest. The contest was launched during the show's season premiere, encouraging viewers to visit the minisite, fill out an entry form, then "investigate" the vehicle in order to gain an additional contest entry.
Advertising, Art Direction, Marketing
2011
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Each year, every GM vehicle brand website is redesigned and relaunched for the upcoming car model year. I was part of an extensive design,development, and marketing team that researched and enhanced website features, functionality, and information annually.
I was a member of the redesign team for the 2004, 2005, and 2006 site launches, responsible for the design and production of multiple site features, content, and promotions. The screens below are from the 2006 redesign.
Marketing, Production, Web Design
2011
